Boost your marketing strategies with reliable and unified data through a proper implementation of the Data Layer.
You will get more reliable and flexible data collection that will help you better store and understand the data generated from
All information about user actions such as page load, page view, scrolling, clicks, exit intent and more.
Additional information for your marketing needs and strategies, such as product identification, product price, cart value, etc.
The Data Layer is a data layer of your website that contains all the data generated by visitors who interact with your online store.
Once the data layer is implemented, it is possible to consume the information collected about user behavior with specialized tools such as Google Tag Manager to send the data to other platforms.
By implementing the data layer, you can deepen your digital analytics processes and optimize strategies to increase your sales.
In addition, you will improve the user experience through personalization and marketing automations based on identifying actionable insights by better understanding your data.
A unified data layer empowers teams to make better decisions.