Smart Product Feed for performance ads in fashion retail

+20%year-over-year sales increase

-40%reduction in operating costs

Automation SystemsAI-Enhanced OpsVERIFIEDREF: CASE-001

SEC.01 // THE CHALLENGE

Topitop operated their performance ads strategy with manual catalog management processes: product updates, audience segmentation, and bid optimization were done reactively with constant team intervention. The volume of SKUs and the speed of fashion markets made this operation unsustainable — each season required more hours of manual work with no guarantee of better results.

SEC.02 // THE APPROACH

We implemented our Smart Product Feed Catalog, an automation system that connects Topitop's inventory with their advertising platforms in real time. The catalog updates automatically based on availability, margins, and seasonality. Optimization rules adjust bids, segmentation, and creatives based on performance data — not intuition. The team shifted from operating campaigns to overseeing a system that runs itself.

SEC.03 // THE OUTCOME

Sales generated by performance ads grew 20% compared to the previous year. Simultaneously, ad management operating costs dropped by 40%. The marketing team stopped spending time on mechanical catalog tasks and was able to focus on brand strategy and expansion into new channels. The system adapts automatically to each season without manual reconfiguration.

KEY TAKEAWAY

When the catalog works for you instead of the other way around, the team focuses on growing — not maintaining.

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